About Me
Nice to meet you! I am a passionate graphic designer specializing in Brand Identity, Web, and UX /UI Design. After nearly 5 years in the design industry, including 2 years of formal education, I have honed my design skills into an efficient system focussed on creative problem-solving and collaboration. After working in both a freelance and in-house capacity I am comfortable in a team or individual setting, often meeting with clients on my own and getting to the root of the design purpose through carefully crafted questions and market/user analysis. I am proficient in all Adobe tools, as well as prototyping software such as Figma and Sketch.
Key Programs
With five years of experience, including two years of formal education under my belt, I have developed a vast toolkit to assist me in pushing the boundaries of design.
Adobe Illustrator
HAND-DRAWN ILLUSTRATIONS | PRINT DESIGN | BRAND DESIGN + DEVELOPMENT
Figma
WEB WIREFRAMING + PROTOTYPING
Adobe Photoshop
PHOTO EDITING FOR WEB ASSETS, EDUCATIONAL CONTENT, SOCIAL MEDIA AND OTHER ASSETS
Adobe InDesign
PRESENTATION DECK DESIGN | MANUAL DESIGN
Adobe Premier PRO
VIDEO EDITING FOR SOCIAL MEDIA, WEB, AND PROFESSIONAL ASSETS
Adobe After Effects
MOTION DESIGN ON GRAPHICS FOR SOCIAL MEDIA AND WEB ASSETS
By the Numbers
24k in Sales in 24 Hours
From brainstorming to development to sale launch I worked in a marketing department team of three to ensure a successful Black Friday two years in a row. The second year included two separate brand sales, rounds of assets and brainstorming, as well as a late pivot 3 days out that ultimately secured approximately $24k in
e-commerce sales from a single day.
Increased Email Open Rate by 35%
While working within a small marketing team, I was assigned to design emails to promote a partner program. Through thoughtful design and the use of my team's copy, our email open rate improved by 35% over the course of two months.
Small Business Success Story
After collaborating with a client on their new local lawn care company branding and ad design for their community newsletter we saw an influx of bookings that booked them out for the season, catapulting them into a successful season. After just over a year in business, they have expanded their team, and services as well as developed a website generating consistent new leads for the upcoming seasons.
Brand Design
My branding services are designed to help businesses establish a unique and memorable brand identity. I work closely with my clients to understand their brand personality and develop a branding strategy that resonates with their target audience.
Web Design
I specialize in creating stunning and responsive web designs that engage and inspire visitors. I have experience working with businesses of all sizes and can create a website that perfectly reflects your brand and meets your business goals.
Marketing Material Design
From brochures to social media advertising, there are many different tactics businesses can use to reach their target audience and drive conversions. By staying up-to-date with the latest trends and best in digital and print marketing, I create key content that allows businesses to stay ahead of the competition and reach new heights.
Packaging Design
Our packaging design services are designed to help businesses stand out from the crowd. From print materials and business cards to brochures and online marketing material, I can create stunning designs that capture the essence of your brand and communicate your message effectively.